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Social NPS

The text mining techniques allows to capture and understand people thoughts, opinions and preferences on social networks and web with respect to a certain discussed topic.

In particular, the Social NPS (Net Promoter Score) is an index that varies between -100 and +100, where the 0 represents the turning point from negative to positive perception. This indicator allows to compare and rank the feelings related to certain brands or products.

Project Details

Category: Social NPS
Sector: Fashion
Period of analysis: 1 Year
Total analysed mentions: 40.000
Sources: Twitter, Reddit, Tumbrl, News, Blogs, Forums, Instagram

The Weekly View allows to see how the NPS associated to the Brand and its competitors varies with time, revealing possible interesting trends.

Although, in the first part the Brand scores lower than the competitor, in the second half of the period the trend reversed.

It is usually of interest to analyse deeper the NPS trends using a qualitative peak-and-trough analysis. This specific analysis helps to reveal the underlying reasons related to highs and downs of the NPS.

OUR ANALYSIS

Recent Analysis